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contact@benedictdevlin.com 403-307-3737

Selling Your Red Deer Real Estate

Although you may have heard that our commissions are the lowest in Red Deer, there is a more important truth to selling your home that affects the amount of money you get to keep once it is all done.

More importantly to you is the actual price you get for your home. There is a price at which your home will sell and there is a price that it won't.  If you let someone price it too low, you'll be paying far more than you need to. Getting it sold for the most money is the top priority, getting it sold for the lowest commission is the second priority. Fortunately for you, our Red Deer real estate team is committed to BOTH.

Red Deer Real Estate offers one of Central Alberta's most ideal communities.

What do you think your Red Deer home is worth?

Several houses similars to yours on the market will make it easier to pinpoint the trigger price that will bring us offers on yours. The amount that it sells for will ultimately be determined between you and your buyer. We can help you determine the best starting price for your home based on what we learn from the local real estate market about how many buyers are actively searching for what you have compared to what choices they have.

Pricing and Marketing Strategy

How much we ask for your home will be determined by your goals. If you need to sell it quickly, you're going to get less than you'd get holding out for the perfect buyer.

When pricing your home, we'll compare it to recent sales of similar homes as well as currently listed homes on the market.

Different Realtors will use different information to make a case to help you find a price. It’s likely that you’ll get 5 different prices from 5 different Realtors!

Just as Realtors may differ in valuing your house, so will your potential buyers. Realtors with real world sales and marketing know that the value of a home is in the eyes of the beholder. A good marketing strategy addresses the impression your home will have on potential buyers.

When you choose your Realtor, watch to see if they ask you about your goals. Your strategy will be different depending on what these are. If they don’t ask, that’s a clue.

Obvious things to ask when interviewing a Red Deer Realtor:

  • What price would you like to list my home at?
  • What are you going to do to advertise my home?
  • What is your sales and marketing experience?
  • What would be your strategy if we want to sell our home at the price of ___________ ?
  • What do I/we need to do on our end to help you meet our goals?

Important things to understand when interviewing a Red Deer Realtor:

  • It is easier to sell a lower priced house.
  • A home that sells fast, costs less to advertise.
  • To sell your home for top dollar will likely take longer than a moderate pricing strategy.
  • Your home is unique and your goals should be your top priority, don’t let these be separated by statistics.
  • Of the people just like yourself who ask advice of a Realtor, 3 out of 4 ask only one Realtor!

Your home has many unique attributes that combine to create a desirable environment for someone just like you when you bought or built it. Through extensive advertising and presentation, we need to get your property in front of the potential buyers who are looking for what your home has.

Traditional Real Estate Wisdom:

Homes sold in fewer than the average Days-On-Market (DOM) are most likely priced in the lower end of their marketable range. Conversely, homes that take more days to sell than average are most likely priced in the higher end of their marketable range.

(Some Realtors will re-list homes to re-set their DOM to avoid the stigma that a home is priced in the high range. This process undermines the value of this traditional wisdom. Other factors affect this thinking too.)

My business is about helping you plan and put into play a strategy that will produce the best outcome for your goals. At one end, we will create plans for getting your Red Deer home sold in a limited time, and at the other end, we will make plans for getting it sold for top dollar. The strategy we choose will depend on your goals.

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